Role: Freelance UI/UX Designer
Description: Ferntech is a web-based product that helps it's customers monitor and control off-grid power systems. By collecting data about a mini solar grid on site and publishing it to the web, customers can fix problems as they happen without wasting any time.
Ferntech brought me on as a Freelance UI/UX designer to help them re-design their platform to make it easier to use for their customers. Our engagement lasted four months, and in that time, we did a complete UX overhaul of how users interact with the product. As well as a visual update to make Ferntech a custom but approachable product to interact with.
I was the first designer they worked with and owned the entire process from synthesizing feedback and requests to delivering a high fidelity prototype and style guide for the engineering team to start building.
When I first started on this project, we did a deep dive into the current product. I used it on my own, received a demo, learned about all the different use cases, the priorities for their business, team structure, and resources. I believe this is an essential first step when starting with a new client or project. All of the above information is important when making design decisions.
Below are a few Qualitative feedback items that were identified as important. These problems were collected from talking with current and potential customers.
Because of budgets and resourcing, a full customer interview study wasn't able to be completed. Instead, we took feedback that the founders had been hearing and worked on implementing that right away. I worked at providing Ferntech design solutions that could be implemented quickly, so they could continue adapting to customer feedback as it came in.
The focus of the homepage is to get a birds-eye view of what is happening with all of the customers systems. Users can quickly see which systems have errors and drill down into what is causing it with one click.
The system dashboard is one of the most important areas of the product. It must show clear data on what is currently happening while having easy access to the tools that help with debugging.
This view shows how a system works together at a glance. This allows techs to see how components are connected and quickly see if there is a real issue or if something has just become unplugged. Users can drill down additionally to see specific data to help them understand problems.
Events are important when figuring out what is going wrong and how to get things back in working order. This design makes it easy to filter times, isolate components and drill down to what is actually happening.