Coloring pages made magic with AI
Color empowers parents, kids, and teachers to create printable coloring pages from their imagination. Using WordMode, users can type in creative prompts, while KidMode offers fun picture combinations to customize pages. As co-founder of Color, I dedicate my time to understanding our users, crafting intuitive experiences, testing new concepts, and leading effective marketing strategies to grow our platform.
Discovery & ideation
UI/UX design
Product design
Design systems
User research
0 -> 1 products
Web apps
Websites
Problem
Coloring books are a beloved resource for children’s entertainment and education but the creation process lacks personalization and creativity.
Solution: AI generated coloring pages for anything you (or your kid) can imagine! I created two prompting modes, WordMode and KidMode, for a unique experience you'll want to do again and again.
WordMode
WordMode addresses the 'blank page' challenge by sparking creativity with ready-made prompts. I've learned that many users often build upon the sample prompts we provide, validating that WordMode serves as a valuable source of inspiration.
KidMode
KidMode offers a creative, hands-on approach for prompting an AI image model. By allowing kids and parents to mix and match icons, they can easily design unique coloring pages. After launching an initial free-form MVP, I discovered that parents preferred a more structured experience to guide their toddlers. Introducing this structure not only improved the user experience but also optimized how the image model interpreted prompts—a win-win for both creativity and functionality.
Mobile Responsive
With over 70% of our site traffic coming from mobile users, I designed a tailored mobile experience that enables users to create coloring books effortlessly from anywhere.
Marketing & SEO
Color's marketing site is designed to help parents envision using the app with their children, connecting digital creativity with hands-on fun. To boost engagement and reach, we’ve introduced a comprehensive coloring page database that serves as a free resource, enhances our SEO, and attracts more visitors seeking coloring activities.
Customer Quotes
Results
We’re just getting started! Since launching in July 2024, we've welcomed 655 new accounts and seen 2,781 custom coloring pages created. Our traffic continues to grow, now averaging around 1,000 weekly views, with 8% converting to account sign-ups. Following a freemium and pricing restructure, we’re beginning to see signs of improved user retention. Our next focus is enhancing user conversion through optimized marketing funnels.
